Give the Gift of Love – Contest


LIFE Foundation wants to make 2009 the year people take a different approach to
Valentine’s Day considering life insurance as one of the truly selfless and enduring
gifts they can give. It might sound strange, but if you think about it, you buy life
insurance for the same reason you celebrate Valentine’s Day…because you love
someone! And what better way to express that love than by ensuring they’ll be taken
care of should anything happen. The benefits of life insurance benefit loved ones
long after the Valentine’s Day flowers have wilted and the chocolates been eaten.

To encourage people to commit selfless acts of love this Valentine’s Day, LIFE is
sponsoring an online contest during the weeks leading up to February 14. Anyone over
age 18 is invited to nominate a close friend or family member who has exhibited
selfless love for a chance to win a variety of prizes, including $2k towards the
Cartier Love Collection! LIFE will also make a donation in the winners’ names to
their favorite charity.

Did you know that,
• Seven out of ten Americans (70%) would forego celebrating Valentine’s Day this
year in exchange for financial peace of mind.
• Nearly half (44%) of those surveyed would rather receive practical gifts this
Valentine’s Day, such as money towards bills or gas, as opposed to more traditional
• Forty-two percent of those Americans who received a Valentine’s Day gift last year
don’t think their gift was memorable and nearly half (48%) lamented that it lasted a
month or less!

So, LIFE wants to make 2009 the year approach Valentine’s Day differently. First, by
giving a gift with true meaning and secondly, a gift that will last beyond those
flowers and chocolates! To enter, go to:


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